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TeachMeFinance.com - explain Generic advertising and promotion Generic advertising and promotion The term 'Generic advertising and promotion ' as it applies to the area of agriculture can be defined as ' The promotion of a particular commodity without reference to a specific producer, brand name, or manufacturer. Because individual producers of nearly homogeneous agricultural commodities cannot easily convince consumers to choose one egg or orange or a single cut of beef over another, they join together in commodity promotion programs to use generic advertising to expand total demand for the commodity, thereby helping their own sales as well. Activities are intended to expand both domestic and export demand; examples include advertising, nutrition education, research to improve product quality and appeal, market research studies, and technical assistance. These activities are often self-funded through assessments on marketings called check-off programs'. Previous 5 Terms: generation of waves Generator Generator capacity Generator nameplate capacity Generator nameplate capacity (installed) Next 5 Terms: Generic certificates Generic Drug Generic Drug genesic genesiology About the author Mark McCracken Author: Mark McCracken is a corporate trainer and author living in Higashi Osaka, Japan. He is the author of thousands of online articles as well as the Business English textbook, "25 Business Skills in English". Copyright © 2005-2011 by Mark McCracken, All Rights Reserved. TeachMeFinance.com is an informational website, and should not be used as a substitute for professional medical, legal or financial advice. Information presented at TeachMeFinance.com is provided on an "AS-IS" basis. Please read the disclaimer for details.